Case study- Internet music magazines.

CASE STUDY

Magazine: NME (The New Musical Express)

Description: UK based magazine published weekly but IPC however NME.COM is Europe's biggest and most viewed music website.

Audience:

65% Male*

50% 16-24*

23% 25-34*

79% ABC1*

The website for NME (http://www.nme.com/home) is attractive as the layout is clear and simple, this is important as the user wont have to spend time looking for what they want. It has sharp clear fonts which make the headlines stick out and again easy for the visiter to see. The NME site is appealing to its target audience as it uses dark, simply colors and a bright red for the areas that want your eyes to be drawn into, although it is rather masculine it still appeals to the 35% of female readers as the languages used does not only appeal to men. They make extra money by selling products online as they have a NME store where you can by T-shirts, CDS, DVDS and vinyl they also have music down loads where you can down load music straight to your phone. they also hold events like award evening for example the NME awards and concerts this is a good way for them to make money as lots of tickets are sold and it also connects with the readers as they then feel involved.